Starting as a manufacturer of celluloid toys, Warlon succeeded in developing attractive products and creating a new sense of values by covering the defects of traditional Japanese paper, or Washi, such as its proneness to tear and tarnish, with a unique laminating technology.

Warlon Paper's surface texture keeps the feeling and beauty of authentic traditional Japanese paper. By specializing in a niche field for construction materials (Washi-like translucent decorative plastic plates, specially-reinforced shoji paper), the company has succeeded in making Warlon Paper a synonym for reinforced Washi paper.

Warlon paper is widely used for screens and doors in restaurants that feature a Japanese style ambience, as well as at facilities for traditional arts such as the Yokohama Noh Theater. It has also been adopted by most lamp makers, as the material for the shades for Japanese-style lamps popularly used in the home. Under the motto, "Anytime, Anywhere and in Any Quantity," the company flexibly meets customer orders, including those for small lots and those with short delivery times. The chances are that this product will also find unexpected new applications in the near future, and make surprising breakthroughs.

Under the direction of the paper laboratories of Gifu Prefecture (Mino Washi) and Kochi Prefecture (Tosa Washi) and public research institutes, Warlon works on the development of new Washi papers and the collection of technical data. Norifumi Watanabe, the President, states, "It is Washi, our heritage from ancient times, that brings out the beauty of Japanese style. Keeping up the tradition of Washi is our mission." He advertises the values of Washi by distributing calendars made of handmade Washi.

To promote a recycling-oriented society, it is important that products "are durable and do not pall," because the longer their life is, the less will be wasted and the better the environment will be protected. In 2004, Warlon succeeded in reducing the quantity of industrial waste generated in the company by 80% (compared to its own performance in 1999), exceeding the company objective of 50%. This rate of reduction is fairly high for a company using composite plastic materials.

The new Washi papers, that Warlon develop, create a new Japanese style.